Non-Bookings Analysis

January 1 — April 10, 2026

Go Green Plumbing, Heating, Air & Electrical

332
Calls Analyzed
39%
Price or Fee Related
26%
"I'll Call Back"
26%
Scheduling Issues

Why Customers Didn't Book

Objection Breakdown

Monthly Trend

Scheduling Conflicts — Deep Dive (86 calls)

Scheduling is tied for the #1 reason customers don't book. Here's what's actually happening:

Wanted Same-Day Service 35 calls (41%)

Customer had an active problem and needed someone today. No same-day slots available. This is a capacity issue — these are the highest-intent customers you're losing.

Too Far Out 14 calls (16%)

Earliest available appointment was too many days away. Customer didn't want to wait that long.

Reschedule Issues 14 calls (16%)

Existing appointment needed changing but a new time couldn't be found that worked.

Availability Mismatch 12 calls

General timing didn't align — work conflicts, specific time needs, after-hours requests.

By Trade

50
Plumbing
58% of scheduling losses
21 wanted same-day
18
HVAC
21% of scheduling losses
12 wanted same-day
2
Electrical
2% of scheduling losses
0 wanted same-day

Key Takeaway

57% of scheduling losses (49 calls) are capacity-driven — customers wanted same-day or sooner service than available. Plumbing accounts for 60% of same-day demand that couldn't be filled (leaks, burst pipes, no hot water). HVAC spikes during cold weather. Adding same-day plumbing overflow capacity would directly recover the most lost bookings.

Filter:

Call Details

Customer Agent Duration Category Service Needed

CSR Performance — Unbooked Calls by Agent

Marketing Blog Ideas

"Why We Charge a Diagnostic Fee"

58 customers objected to the dispatch fee across 4 months. A blog explaining that the $69 covers a thorough inspection and is credited toward work would address this upfront.

"What to Expect When You Call Go Green"

70 customers wanted a price before committing. Walking through the process — call, diagnosis, upfront pricing, no surprises — builds trust before they pick up the phone.

"Emergency Plumbing/HVAC: When to Call Now vs Wait"

86 customers said they'd call back and 11 had low urgency. Help them understand when waiting makes a small problem expensive.

"How We Schedule Around Your Life"

86 customers couldn't find a time that worked. Show how Go Green offers flexible scheduling, specific time windows, and same-day options.

CSR Training Priorities

Dispatch Fee Reframe

Instead of "there's a $69 dispatch fee," try: "The $69 diagnostic covers a full inspection and is applied as a credit if you move forward with any work."

Price Shopper Recovery

When asked "how much?", try: "Every situation is different, but most [service] jobs fall in the $X-$Y range. The $69 diagnostic locks in your exact price."

"I'll Call Back" Recovery

Ask: "Is there anything specific holding you back? I want to make sure we can help when you're ready." This surfaces hidden objections.

Scheduling Flexibility

86 customers lost to scheduling. Offer specifics: "I don't have Tuesday morning, but I can guarantee Wednesday at 9am — would that work?"

Internal Review System • AI-Assisted • Generated April 10, 2026
332 call recordings analyzed using Whisper large-v3 (Vulkan GPU) and qwen3:30b-a3b classification